Julia Pott - Sainsbury's tea advert

Sainsbury's The Mighty Nursery from Julia Pott on Vimeo.

Julia Pott is an animator i have come across before a few times, her work is something that really appeals to me. To me its the way she goes about creating her characters, the way they seem to flow often from one form to another like liquid and her use of layers and colours within her work. This advert for sainsbury's quite different from her independent short films she has created in the past but the character design is still very much her own leaving a very distinct signature with her work.

The advert its self is just very beautiful and sweet, not mentioning the brand till the very end, getting you wrapped up within the story and the journey of the product before you make a judgement about the motives on branding and selling. I myself love this promotional animation explaining the way the the leaves for its own brand tea is grown and produced, giving the leaves themselves there own character and making it very relatable by the way Julia Pott has created her characters. Although it may not be as strange as some of her other work she still keeps the fluidity i love to much and her distinct style true thought and really working to the brief at the same time creating a really effective and sweet animation which would truly push me to buy the tea it is advertising.